Vice President & Chief Marketing Officer, Alltech
Catherine Keogh serves as chief marketing officer and vice president at Alltech. For more than 20 years, she has directed the company’s strategic marketing and communications globally. She leads all corporate marketing programs, including digital and online marketing, field marketing, customer programs, advertising, events, public relations and corporate branding. She oversaw Alltech’s multimillion-dollar sponsorships of the Alltech FEI World Equestrian Games™ 2014 in Normandy, France, and the Alltech FEI World Equestrian Games™ 2010 in Lexington, Kentucky. Keogh is fluent in French and German. She graduated from Dublin City University and the University of Cologne with dual degrees in international marketing and languages, and achieved first class honors in her MBA at the Smurfit Graduate School of Business, University College Dublin, Ireland.