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Carol Cone

Carol Cone

Chief Executive Officer, ON PURPOSE

Carol Cone is internationally recognized for her work in Purpose and CSR.  Her recently launched firm, Carol Cone ON PURPOSE, is her return to her life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe. For over 25 years, she’s embraced a commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy.  She is a sought after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR. For the past five years, she created and led the Business + Social Purpose practice for Edelman, building it into a $25 million global group.  There she personally serviced a variety of clients: Microsoft, Unilever, the American Lung Association, Southwest Airlines, PNC Financial Services, HP, the Bezos Family Foundation and Quaker, among others. From 1980 – 2010 she was the founder, CEO and chairman of Cone, Inc., recognized as the nation’s leading cause branding consultancy.  There she led the development of signature cause branding programs for forward-thinking Fortune 500 companies and not-for-profit organizations, including: the Avon Breast Cancer Crusade, ConAgra Foods' Feeding Children Better, PNC Grow Up Great, the American Heart Association's Go Red for Women Movement, P & G’s Live, Learn and Thrive, ITT Watermark, Western Union's Our World, Our Family and Reebok's Human Rights programs.  Overall, Cone’s signature cause programs have raised more than $2 billion for various social causes. In 2007, PR Week called her "arguably the most powerful and visible figure in the world of Cause Branding." Programs she and her teams created have won hundreds of awards for excellence around the globe. Four of her campaigns are cases at the Harvard Business School. Her first book, “Breakthrough NonProfit Branding” was published in 2010. 

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