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Poultry: Production & Marketing Coming Together

In an environment where one percent can make or break a business, success in today’s poultry industry requires teamwork. How will the poultry industry maintain its competitive advantage while meeting consumers’ increasing demands? Will it be able to become 100 percent antibiotic-free while remaining easily accessible to consumers at a competitive price? Can the poultry industry REBEL against outdated practices and stand out as a leader in the meat industry for years to come? Attendees of the 2015 Poultry Symposia were inspired to be the change the industry needs in order to remain profitable, sustainable and successful!


Monday, 2015

Here's what you missed:

A World of REBELation. A world of incredible opportunity – Building a two billion-dollar business.

Dr. Pearse Lyons - President and Founder of Alltech

Leadership Lessons: Taking Charge. From military leader to chairman of the Joint Chiefs of Staff and Secretary of State, Powell has demonstrated that a leader is more than just his or her title. Powell illustrates for audiences precisely what it takes to be a leader, providing strategies for “taking charge” during times of great change and crisis: how to remain focused, take responsibility and work toward improving processes, organizations and people.

General Colin Powell - Former United States Secretary of State

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Stengel will speak about his landmark 10-year growth study involving 50,000 brands for his book “Grow”. Stengel is the former global marketing officer of Procter & Gamble and was recognized for four years by Advertising Age as the number one “Power Player” in marketing. 

Jim Stengel

Antibiotics: The real cost. What is the real cost of using antibiotics on farm? We know they can potentially improve feed efficiency by 1%, 2%, or 3% at most, but what is the cost in terms of public perception? What is the cost in terms of possibly generating antimicrobial resistance? What is the cost for human health?   For 20 years, I have created programs which don’t rely on antibiotics both in South Africa and in North America. Programs that can maintain or improve performance while still being economical for producers.  Let me show you how you can make these things happen too.

Dr. Stephen Collett - University of Georgia

Woody Breast Syndrome. The rebel in me asks, why is it that chicken today is not as tasteful as it used to be 15 or 20 years ago? Productivity is better, but did we improved productivity at the expense of taste? There is a Woody Breast Syndrome, but can we overcome it with nutrition?  What is the effect of DHA and algae in muscle tissues? What does nutrigenomics tell us?  As a scientist, I’ve learnt that the best way to deal with an issue is by studying it and tackling it before it becomes a problem. Here is how I eliminated Woody Breast Syndrome: First by acknowledging it and secondly by using modern nutritional technologies.

Dr. Fernando Rutz - Universidade Federal de Pelotas

How do niche markets become mainstream? From Chick-Fil-A’s boost in sales resulting from their decision not to open on Sundays,  to Buffalo Wild Wings making chicken wings the preferred snack when watching sporting event. How can the industry give customers what they want while creating new profitable markets? It’s about marketing, it’s about recognizing what the consumer wants. It’s about rebelling and making things happen.

Brian Coan - Buffalo Wild Wings

My family has been in the turkey business for many years. Turkey farming is our business and our livelihood, but to remain successful all these years we have had to learn some tough lessons. We realized that success in our industry means always keeping the consumer front and center. It means understanding the whole cycle, and having your team aligned with your goals. Your team must buy into your rebelation; your team must realize that together they can achieve so much more.  Come to our rebelation. It’s about getting your mindset right. It’s about coming up with solutions. It’s about networking. But most of all, it’s about sharing ideas and collaboration. 

Gary Cooper - Cooper Farms

Tuesday, 2015

Here's what you missed:

What is it exactly supermarkets are looking for? Are they bad guys, or are they good guys? For 30 years, I have worked with supermarkets. I have been on their boards, I have helped direct their aqua divisions, I have helped them select their poultry suppliers, and I have worked with poultry suppliers. At the end, what supermarkets want is quite simple. The key words for them are passion and fun, which at the end is what supermarkets want to give to their customers. Richard Branson with Virgin Airlines said that the secret of his success is that his team is passionate and has a lot of fun. Dealing with supermarkets, you have to keep that passion and fun front and center.  It is a simple formula.

Philip Wilkinson - 2 Sisters Food Group

First it was McDonald’s saying no to antibiotics. Then Costco said no. What is the right way forward? We’ve always believed that when we have a problem, we address it before it became a public concern. Problems, how do you tackle them? Be grateful for those problems, as it is through them that you will become stronger.

Bob Langert - Green Biz Group

What is happening in the poultry industry? Is Brazil a disaster, or is it destiny? Why is it that the United States, rich in corn and soya, are still often outsold in other markets by producers from Thailand and Indonesia? Indonesia is a market with over 300 million people looking for poultry. Is this your market? Is there where you can succeed? Come listen how, you can be successful being a rebel.

Osler Desouzart - OD Consulting, Market Planning & Strategy

Future-Proofing Your Business

Aidan Connolly - Alltech

Your People, Your Future: Making the right decisions for the talent within your business

Dr. Aoife Lyons - Alltech

Conscious Capitalism. The co-chief executive officer of Whole Foods Market, Walter Robb joined the natural foods grocer in 1991, working his way from store team leader to co-CEO, a position he assumed in 2010. An ardent organic advocate, Robb will discuss the changing face of consumer choice.

Walter Robb - Whole Foods Market

Leading the Biological Revolution: How bioinformatics, cancer sequencing and personal genomics will transform longevity and quality of life

Raymond McCauley - Singularity University

A World of Opportunities for the ‘Rebel’ Within

Aidan Connolly - Alltech

Wednesday, 2015

Here's what you missed:

The Future of Food – From BRICS to MINT. The need for a multicultural perspective in the global marketplace.

Dr. Mark Lyons

Reviving your Competitive Advantage: How you can build and rebuild your advantage every year. Each year as coach of the University of Kentucky men’s basketball team, Coach Cal takes a new group of young college students and molds them into a cohesive team. When most of these young men will go on to huge salaries in the NBA, how does a coach transform the egos that come with the best of the best into a team who lives the motto “I am my brother’s keeper?” Apply lessons from one of the leading sports coaches to your organization: Build your competitiveness by applying to your organization lessons from one of the world’s leading athletics coaches.

John Calipari - Head Coach of 2012 NCAA National Basketball Champions

Kill the Company: End the Status Quo, Start an Innovation Revolution. Lisa Bodell is an award-winning author and CEO of futurethink, an innovative training firm that helps businesses embrace change and become world-class innovators. Discussing the lessons outlined in her bestseller “Kill the Company,” Bodell will challenge attendees to choose change to jumpstart their organizations.

Lisa Bodell - Founder and CEO of futurethink and Author, Kill the Company

Never Say Never. Look beyond the obvious. Never Say Never. Create your business one relationship at a time. Never Say Never. Find the extra mile and go there. Never Say Never. Learn how you too can build a two billion-dollar company if you empower your team, one person at a time.

Dr. Pearse Lyons - President and Founder of Alltech

REBELation    Lexington Center   240 W. Vine St.   Lexington, KY., USA Interactive Map