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Marketing For Business Growth

Have you ever asked yourself, what do millennial consumers really want, and how can my organization deliver? Or maybe you’ve been challenged to maximize your company’s reach through social media while minimizing the associated risks? Every business has a brand that defines it. Are you managing yours, or are you letting it fall to the wayside? Digital marketing must be integrated with traditional tactics in order for your sales objectives to be successful. Wait a minute… you don’t even use social media? We’re definitely talking to you!

Agenda

Monday, 2015

Here's what you missed:

A World of REBELation. A world of incredible opportunity – Building a two billion-dollar business.

Dr. Pearse Lyons - President and Founder of Alltech

Leadership Lessons: Taking Charge. From military leader to chairman of the Joint Chiefs of Staff and Secretary of State, Powell has demonstrated that a leader is more than just his or her title. Powell illustrates for audiences precisely what it takes to be a leader, providing strategies for “taking charge” during times of great change and crisis: how to remain focused, take responsibility and work toward improving processes, organizations and people.

General Colin Powell - Former United States Secretary of State

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Stengel will speak about his landmark 10-year growth study involving 50,000 brands for his book “Grow”. Stengel is the former global marketing officer of Procter & Gamble and was recognized for four years by Advertising Age as the number one “Power Player” in marketing. 

Jim Stengel

Imagination is more powerful than knowledge. How imagination leads to innovation which leads to business. What has happened at LEGO?  From near demise to one of the most powerful brands in the world. The Kodak story - A stark contrast between accepting the status quo and rebelling against it.

Damien McLoughlin - University College Dublin

The Power of Purpose: An unstoppable dynamic of business + social purpose in the 21st Century. There is only one customer, and he or she has to be enticed into being your rebel and into being your multiplier.  How marketing trends need to be understood and embraced.

Carol Cone - ON PURPOSE

Brains for Business: What type of brains are we looking for? You cannot build a business by always hiring the same type of people. Create an ideal work environment where professionals succeed and consumers buy.

Dr. Shane O’Mara - Trinity College

The Changing Face of Media. The end of newspapers? The reemergence of talk radio? Where will consumers get their information? Who will they trust? 

Peter Baniak - Lexington Herald-Leader, Frank Mulrennan - Celtic Media Group, Damien O’Reilly - RTE, Chuck Zimmerman - ZimmComm, Matt Jones - Kentucky Sports Radio, Brian Hughes - RFD-TV/Rural Media Group

Building a Brand from Scratch, or Mash? Why is Scotch stagnant, Irish whiskey growing, and Bourbon booming?  The Kentucky Bourbon Trail® is visited by 725,000 rebels a year. Is being in the tour business the best way to grow your business?  The Bourbon Story.

Eric Gregory - Kentucky Distillers’ Association

Tuesday, 2015

Here's what you missed:

Branding a Commodity: Why is Coca-Cola selling milk? Tried before, failed before. How will Coca-Cola make this work? Learn how they are rebelling. 

Mary Shelman - Harvard Business School’s Agribusiness Program

Risky Business: From Venezuela to social media. How do you build your brand and manage your risks in the age of instant change?

Peter Kerr - Kerr Communications

Forget everything you learned before, abandon your ideas, don’t predict the future, it is being created right in front of you. Wave goodbye to brands! Can you kill them off early and stay ahead of the curve? REBEL and don’t be afraid to be different.

Peter Gandolfo - Drucker Institute

A $50 million experiment in brand growth: The Alltech FEI World Equestrian Games™. Once bitten, twice shy. The untold story of the 2010 runaway success, and the 2014 challenge.  Sponsorship - A huge cost or one of the greatest brand investments?

Catherine Keogh - Alltech

Future-Proofing Your Business

Aidan Connolly - Alltech

Your People, Your Future: Making the right decisions for the talent within your business

Dr. Aoife Lyons - Alltech

Conscious Capitalism. The co-chief executive officer of Whole Foods Market, Walter Robb joined the natural foods grocer in 1991, working his way from store team leader to co-CEO, a position he assumed in 2010. An ardent organic advocate, Robb will discuss the changing face of consumer choice.

Walter Robb - Whole Foods Market

Leading the Biological Revolution: How bioinformatics, cancer sequencing and personal genomics will transform longevity and quality of life

Raymond McCauley - Singularity University

A World of Opportunities for the ‘Rebel’ Within

Aidan Connolly - Alltech

Wednesday, 2015

Here's what you missed:

The Future of Food – From BRICS to MINT. The need for a multicultural perspective in the global marketplace.

Dr. Mark Lyons

Reviving your Competitive Advantage: How you can build and rebuild your advantage every year. Each year as coach of the University of Kentucky men’s basketball team, Coach Cal takes a new group of young college students and molds them into a cohesive team. When most of these young men will go on to huge salaries in the NBA, how does a coach transform the egos that come with the best of the best into a team who lives the motto “I am my brother’s keeper?” Apply lessons from one of the leading sports coaches to your organization: Build your competitiveness by applying to your organization lessons from one of the world’s leading athletics coaches.

John Calipari - Head Coach of 2012 NCAA National Basketball Champions

Kill the Company: End the Status Quo, Start an Innovation Revolution. Lisa Bodell is an award-winning author and CEO of futurethink, an innovative training firm that helps businesses embrace change and become world-class innovators. Discussing the lessons outlined in her bestseller “Kill the Company,” Bodell will challenge attendees to choose change to jumpstart their organizations.

Lisa Bodell - Founder and CEO of futurethink and Author, Kill the Company

Never Say Never. Look beyond the obvious. Never Say Never. Create your business one relationship at a time. Never Say Never. Find the extra mile and go there. Never Say Never. Learn how you too can build a two billion-dollar company if you empower your team, one person at a time.

Dr. Pearse Lyons - President and Founder of Alltech

Event Location Strip

 
REBELation    Lexington Center   240 W. Vine St.   Lexington, KY., USA Interactive Map