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Brewing & Distilling

It’s no secret that the craft brewing and distilling industry is booming. In 2013, craft beer sales were up by more than 17 percent, and over the past 10 years, craft alcohol production has grown by 200 percent to over 15 million barrels per year!

Attendees at the 2015 Brewing & Distilling Symposia learned how to take advantage of those opportunities and trends. Discussions took place with hop farmers about growing the best raw materials and insight was gained on how intellectual property can affect the beers you brew and houw they are marketed.


Monday, 2015

Here's what you missed:

A World of REBELation. A world of incredible opportunity – Building a two billion-dollar business.

Dr. Pearse Lyons - President and Founder of Alltech

Leadership Lessons: Taking Charge. From military leader to chairman of the Joint Chiefs of Staff and Secretary of State, Powell has demonstrated that a leader is more than just his or her title. Powell illustrates for audiences precisely what it takes to be a leader, providing strategies for “taking charge” during times of great change and crisis: how to remain focused, take responsibility and work toward improving processes, organizations and people.

General Colin Powell - Former United States Secretary of State

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Stengel will speak about his landmark 10-year growth study involving 50,000 brands for his book “Grow”. Stengel is the former global marketing officer of Procter & Gamble and was recognized for four years by Advertising Age as the number one “Power Player” in marketing. 

Jim Stengel

Maker’s Mark – Consistently rebelling and distilling against the status quo.  Raising the barrel to a whole new level. From the humble origins of starting a bourbon distillery at a time when brown spirits were dropping. How to build an iconic brand. How to make things happen without excessive marketing costs. Learn how to be a rebel and how to be different. Dip the bottle in wax, and make it your own. Emphasize tours, and make them your own. Individualize barrels, and make them your own. Be a rebel.

Bill Samuels, Jr. - Maker’s Mark

Building an entrepreneurial empire. – The story of Stone Brewing Co. The role of the artisan entrepreneur. Do things differently. Try to build the image of your plant, the image of your tour, around the image of your product. Now, a beer to Germany as we approach that opportunity, and the challenge of building a brewery right in the heart of Berlin. Be a rebel.

Greg Koch - Stone Brewing Co.

An adventure in spirits – The risks and rewards of launching a craft distillery. Slowly, slowly against the background of the boom in craft brewing comes a similar and parallel growth in craft distilling. Some 1,700 people attend a meeting in Louisville, Kentucky, all bent on the restoring the American farmer, the American farmer who used to make alcohol from potatoes, from apples, and from grapes. Now, this artisan approach has come back. Learn how you can join them.

Bill Owens - American Distilling Institute

Never underestimate the quiet ones - The national and global journey of a local sleepy phenomenon. What is happening? What is it about craft brewers that makes them different? They want change and for the most part, they had a previous job which didn’t bring them the most important aspect of life: contentment. They don’t wish to be bought over by somebody and therefore be back in the same position. They are artisans, it’s a movement and one which now has risen to a point where in some cities, such as Portland, craft beers dramatically outsells all of the big boys.

Dr. Pearse Lyons - President and Founder of Alltech

Tuesday, 2015

Here's what you missed:

Love thy partner – The crucial element to securing success with your distributor. Learn from one of the best distributors in the industry, who has built a business from zero to over $100 million. .

George Fisher - Cavalier Distributing

Perception is reality – Flash forward to the untapped potential of China 2017 aka the world’s largest beer market. A country of 1.3 billion potential buyers, and yet very little craft brewing or distilling. Is it an opportunity, and if so, how do we grasp it? How do we become a rebel by going to China at a time when people are saying it is a difficult place to work? Take the road less traveled. Go to China. Establish yourself in China. Learn how Alltech has done precisely that. It’s an opportunity of a lifetime, but only in the lifetime of the opportunity.

Patrick Lin - ALBDC

Prioritizing Collaboration over Competition -- the tale of Dogfish Head Craft Brewery. The story of Dogfish Head Brewing. This is a story of finding your passion, of being in marketing, and making that marketing unique and consistent to center around benefits. Make a stand for something. You can’t stand for everything. This is a story of staying private and bringing a business to over $100 plus million in sales as you rebel against the big guys. Come find out how and why.

Sam Calagione - Dogfish Head

Raise your glass! (not your hand) – Quenching your thirst for knowledge through brewing and distilling education – the ultimate sensory experience. The challenge for craft brewers and for craft distillers is sustainability and education. What to do and how to do it? Why a craft brewing and distilling academy makes sense. A sustainable industry needs a sustainable education program. That is what the rebel, Alltech, has put in place at its Alltech Brewing and Distilling Academy.

Mark Phipps, Dr. Inge Russell - Journal of the Institute of Brewing

Future-Proofing Your Business

Aidan Connolly - Alltech

Your People, Your Future: Making the right decisions for the talent within your business

Dr. Aoife Lyons - Alltech

Conscious Capitalism. The co-chief executive officer of Whole Foods Market, Walter Robb joined the natural foods grocer in 1991, working his way from store team leader to co-CEO, a position he assumed in 2010. An ardent organic advocate, Robb will discuss the changing face of consumer choice.

Walter Robb - Whole Foods Market

Leading the Biological Revolution: How bioinformatics, cancer sequencing and personal genomics will transform longevity and quality of life

Raymond McCauley - Singularity University

A World of Opportunities for the ‘Rebel’ Within

Aidan Connolly - Alltech

Wednesday, 2015

Here's what you missed:

The Future of Food – From BRICS to MINT. The need for a multicultural perspective in the global marketplace.

Dr. Mark Lyons

Reviving your Competitive Advantage: How you can build and rebuild your advantage every year. Each year as coach of the University of Kentucky men’s basketball team, Coach Cal takes a new group of young college students and molds them into a cohesive team. When most of these young men will go on to huge salaries in the NBA, how does a coach transform the egos that come with the best of the best into a team who lives the motto “I am my brother’s keeper?” Apply lessons from one of the leading sports coaches to your organization: Build your competitiveness by applying to your organization lessons from one of the world’s leading athletics coaches.

John Calipari - Head Coach of 2012 NCAA National Basketball Champions

Kill the Company: End the Status Quo, Start an Innovation Revolution. Lisa Bodell is an award-winning author and CEO of futurethink, an innovative training firm that helps businesses embrace change and become world-class innovators. Discussing the lessons outlined in her bestseller “Kill the Company,” Bodell will challenge attendees to choose change to jumpstart their organizations.

Lisa Bodell - Founder and CEO of futurethink and Author, Kill the Company

Never Say Never. Look beyond the obvious. Never Say Never. Create your business one relationship at a time. Never Say Never. Find the extra mile and go there. Never Say Never. Learn how you too can build a two billion-dollar company if you empower your team, one person at a time.

Dr. Pearse Lyons - President and Founder of Alltech

REBELation    Lexington Center   240 W. Vine St.   Lexington, KY., USA Interactive Map